Dope Snow Dream Lab 2025: A day with the Dope crew at HQ

The room filled quickly with a mix of Dope Snow athletes and team, bringing together different riding styles, backgrounds and perspectives. Sven Thorgen, Vlad Khadarin, Jesper Tjäder, Josito Aragon, Moritz Boll, Davide Di Lanni, William Almqvist and Gabriel Almqvist were all part of the session, joined by Piet (Social Lead) and Jojo (Athlete Manager) from the Dope team. With everyone in the same space, the focus was clear: open conversations, honest opinions and shaping what comes next.

What went down

Dream Lab is where riders and the team come together in the same space, calling out what works, what doesn’t, and what needs a rethink. Colours got compared. Fits got judged. Samples were pulled apart. The tape measure even came out for the belt debate. All the good stuff.

Between product conversations there was content, competitive table tennis and an impromptu quick skate park break in the Gothenburg snow.

Then the day wrapped with a nine-course tasting menu in the office that naturally turned into karaoke. Great food. Questionable singing.

What Dope Snow Dream Lab is for

Dream Lab is where riders help shape the direction of Dope in real time. Honest feedback, clear opinions, nothing filtered and everything considered. By the end of the day, everyone leaves more connected, more aligned, and more involved in what the brand becomes next.

Related reading:

• Stubai Prime Park with Dope Snow riders Juho, steepsteep and Juan
• Dope Snow Events Winter 25-26
• Jesper Tjäder’s new signature collection is here
• Dope Snow’s paper packaging eliminates plastic waste
• Dope Snow Spartan jacket built together with the riders