To help go green, we’ve gone blue
From fleeces to facemasks, every item we produce is the result of a complex process that will likely involve fabrics, dyes, and chemicals with eye-wateringly long names such as Polytetrafluoroethylene or Kappatex R98.
We promise not to turn this into a chemistry lesson…
But we do want to explain the lengths we go to so our suppliers run responsible workplaces that handle chemicals, waste and employees with respect and safety.
All of this is done with the help of bluesign®.
Understanding the bluesign system
bluesign® is a certification system for a cleaner, more responsible supply chain, used by many of the leading brands in the outdoor industry. It helps us make products with a smaller environmental footprint, without compromising on the quality or durability of the product.
The bluesign® team works with factories, including the ones we work with, guiding them towards less resource-intensive production while transitioning to the next generation of less harmful chemicals.
They also set strict rules for controlling water and air pollution from these factories. This combined effort helps protect workers and supports a cleaner environment.
As our suppliers work to meet these environmental and safety standards, you can have more confidence in how your garments are made, both for you and for the team who makes them.
To help you understand our commitment, here’s how it works, and where the bluepass certification mark fits in:
bluesign® System Partner
Companies like us that commit to working within the bluesign® framework and continuously improve their supply chain practices.
bluepass material
Individual fabrics produced through processes that meet bluesign Criteria for environmental and worker safety.
bluepass consumer product
A finished item made with materials produced through processes that meet bluesign Criteria. You can see exactly what each certification covers at bluesign.com/verify.
From fabric to finished product
Where we stand today for our latest Fall/Winter 2025 collection:
- All our outerwear jackets and pants, mid-layers, base-layers, gloves and facemasks are certified bluepass consumer products.
- 95% of our fabrics are bluepass certified materials.
- Only our beanies and socks aren’t bluepass certified yet, but we’re working hard to get them there.
Going blue takes time
Although these figures are strong, our journey has been gradual. Back in 2020/21, we didn’t have any products involved.
The following year, we became a bluesign® System Partner, beginning a continuous path of improvement as we work towards having 100% of our materials and 100% of our products bluepass certified.
Getting a single finished item certified usually takes 5-6 years on average. Our agile approach, and putting bluesign at the centre of our supply chain, means we’ve managed to accomplish this across our collection in just four years.
We hope it shows you that we’re working hard at every step of the supply chain to reduce the harm the production of your gear does to people and the planet.
Our unwavering dedication to going blue is a big part of going green.
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