Built to last.
Here’s how.
We don’t call ourselves a sustainable brand.
What we can do is make gear that lasts, and show you the work behind it. Because every winter a jacket stays in use is one less jacket made.
The Journey of a Jacket
7 min watch
Hear from the team
We can see proportion, fix balance problems. We can do virtual fitting before sending it out to the supplier.
Frida
3D Product Developer
It’s durable, it has ease of movement, and it has very high quality and performance. But it’s always constant improvement.
Ashish
Research & Development
In every process there are humans involved, and there will be variation. But it’s about keeping those variations so small that a customer wouldn’t notice.
Linnea
Quality & Sustainability
Articles
What you can count on
Tested at every stage
It starts with around 25,000 fabric test results a season, then every seam, every zip and the finished jacket get checked again. Nothing ships on one result.
Repair first
A broken zip or a torn cuff doesn’t have to mean a new jacket. Send it in, we fix it and send it back.
Start a repairRenewed
Gear that comes back to us gets repaired, washed and sold again. One owner’s wear doesn’t use up a jacket’s winters.
Shop RenewedNo intentionally added PFAS
The chemicals that last longest in a fabric last longest in the ground too. We don’t use them, in our water repellent finish or anywhere else we control.
bluesign system partner
Most of a fabric’s impact happens at the dye house, so that’s where the checking has to be. Every fabric we use is dyed at a mill bluesign checks for chemicals, water and worker safety.