Started withfriends.
Two brothers and their mates in 2008. Riders everywhere today, and they're still the only boss we answer to.
Let's rewind to 2008.
Two brothers. No gear worth riding in.
In 2008, two Swedish brothers, Emil and Linus, asked a simple question: what if riders designed the gear? For years they'd heard what the big brands got wrong, so they started making their own, with their friends testing every piece. That was Dope.
The first customers were friends. Still are.
Dope is not just a brand. A buzzing vibe. A beautiful tribe.
What you can expect.
Made with you
Every jacket starts with your feedback, from the first sketch to the first run. If riders don't approve it, it doesn't make the mountain.
Above and beyond
From the first chat to the unboxing, we want to beat what you expected. Every time.
Never boring
Bold prints, loud colours and fits for every style. However you ride, you're welcome here.
Built to last
Fabrics tested against tens of thousands of abrasions, with recycled materials where we can. Made to ride season after season.
Fair prices
We sell straight to you, with no middlemen in between. That's how good gear stays at a fair price.
Always satisfied with Dope. Great quality and prices below traditional markets. Outstanding customer service.
There's more to Dope.
Meet the riders
The crew that tests our gear hardest, and helps design it.
Join the community
Events, photos and a crew to ride with.
Sustainability
Gear built to last, and what we're doing about the rest.
Work with us
A remote team that rides. Find your role.
Got a idea?
Tell us what you'd change, what you wish we made, or where we should go next. Pitch it to us in the chat.
Need help with an order instead? Get in touch