Ridewith us.
The real-life side of Dope, on the mountain and off it.
More than a jacket.
Come solo. Leave with a crew.
Every winter we head to the mountain to ride with you. The rest of the year we swap stories and photos online until the snow comes back.
Your crew's waiting.
Winter 26/27. Events coming.
Sign up to be first to hear when they land.
Winter 25/26
Last winter was big.
Clinics, rail jams and more laps together than we could count.
Dope Days: Val Thorens
January & February 2026Dope Days: Rise Festival
Les Deux Alpes, December 2025
Dope is not just a brand. A buzzing vibe. A beautiful tribe.
Past events
Find yourself in the photos, or see what you missed.
February 9–13, 2026Dope Days: Val Thorens (February Edition)
Val Thorens, France
January 25–30, 2026Dope Days: Val Thorens (January Edition)
Val Thorens, France
December 7–12, 2025Dope Days: Rise Festival
Les Deux Alpes, France
February 5–19, 2025Coaching Clinic: Westendorf
Westendorf, Austria
December 9–13, 2024Dope Days: Rise Festival
Les Deux Alpes, France
March 16, 2024Coaching Clinic: Kleinwalsertal
Kleinwalsertal, Austria
January 21, 2024Coaching Clinic: Mayrhofen
Mayrhofen, Austria
Shot by you
Every photo here comes from the community. Tag @dopesnow to land on the wall.
Loved the vibe, learned so much trying new things and gained a lot of confidence.
On Facebook
Join the Dope Community group
Find someone to ride with, or ask where the snow's good this week. Plus first dibs on new drops and free gear up for grabs.
Hugo's in there most days, so say hi.
Join the communityGot a idea?
Tell us what you'd change, what you wish we made, or where we should go next. Pitch it to us in the chat.