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IT STARTED WITH A SIMPLE IDEA

Sustain the slopes

Our mindset, like all those who ride, roam and follow their passion on the mountain, is to push the boundaries. We want to see how far we can go.

In our supply chain, we want to know how every fibre of fabric, and every worker, is treated.

We’re working on ways to reduce plastic packaging, emissions and water use.

But let’s be honest.

The most sustainable garment is the one not made.

So we are in the business of producing long-lasting gear. Outdoor jackets and pants made with recycled materials and tested to endure tens of thousands of abrasions - built to pass on to the next generation.

Join us on the journey.

packaging-grid
packaging-grid
packaging-grid

Our planet

Packaging that grows on trees
Finding a sustainable way to package clothes is not as simple as plastic = bad and paper = good. Here’s how lockdown, a Swedish forest and Tetris helped us find ways to remove plastic from most of our packaging.
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Sep 2 · 6 min read